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| This bright, dynamic 8.5” x 14” quad-fold self-mailer contains a scratch-off game without even having to open the mailer. |
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| Specific carrier routes mail this piece as saturation within the dealership’s local radius. |
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| Simple, concise and easily noticeable, this mailer can be customized to your exact specifications. “Unclaimed Vehicles” is an extremely effective pre-owned mailer that allows you to mix and match any number of promotional offers to drive response traffic. |
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| By acquiring mass amounts of secondary vehicles, the dealer is able to resell these vehicles for “pennies on the dollar”. The offer of, “87% off original selling price” among others help to draw in the consumer, who then calls the credit hotline to see if they are approved. This piece is recommended for secondary hooks regarding credit or trade-in value, but giveaways for items like XM Radios, iPods and even vacation packages can be added to drive response. |
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| We highly recommend using a phone response tracking system. This piece can be loaded with any number of extras. Target zip codes with Zip Tracker, add tracking numbers, credit hotlines, call centers and CRM. Specially-trained greeters can also be added for large anticipated responses. |
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| This piece can average anywhere between 0.63% and 1.76% return! |
