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| This piece is an 8.5” x 14” quad-fold 4/4 with envelope with your choice of pictures, prizes and vehicles. Unique features like credit vouchers, rebates and personalized certificates can also be included depending on your specific message. |
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| This is a personal letter on behalf of the store manager. It can be sent to all recipients in your customer database anywhere from 2.5 to 6 years in the past, ensuring a customer base that is already familiar with your store and vehicles. You may also create a prospective consumer list through Garage Predictors, Self-Reporting Historical Lists and other Polk lists. Filter your search through a number of other criteria including age, residential radius, income and more. Suppress recent mailing lists to ensure fresh leads! |
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| This is NOT a shell – This piece is designed as a letter from the General Manager, giving a personal and exclusive feel to your specific offer(s). Since all recipients are previous customers, this mailer is known to be extremely effective. |
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| This particular campaign offers employee pricing with low financing (0%-3.9%) and a $4,500 rebate. As a fully customizable piece, you can have any combination of rebates and incentives. We recommend small prize giveaways for items like XM Radios, iPods and gift certificates. |
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| This piece includes a phone and mail response tracking system which combines a credit hotline, CRM and delivery tracking system to ensure the success of your mail by storing and tracking each lead. |
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| New car mail averages a minimum of .75% return, however many have had response rates up to 1.43%. |
