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| This piece consists of an 8.5” x 11” letter with 4/1 color, an inserted voucher and a 1st class window envelope. |
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| Secondary mailers are complied by a combination of Beacon Score, age and income to generate a list of eligible candidates. From there, they are cross-checked to only reach those who a lending company is able to fund. This process assures that only the customers who can act on this mailer will receive it. |
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| The envelope suggests urgency with “DATED MATERIAL ENCLOSED,” while the letter and voucher inside are designed and worded to resemble a federal credit union and not the dealership itself. By focusing on time and simplicity, you’re giving your recipients every reassurance that they will receive an easy and no-pressure experience if they act quickly. |
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| The included voucher serves as an, “Auto-Purchase Approval Certificate,” offering customers a quick and worry-free financing experience that will only be available for a limited time at your dealership. You can even include additional rebates and giveaways, including $0 down and payment guarantees to raise your response rate even higher! |
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| This piece includes Mail and Zip tracker, with additional features such as specialized greeters when response rates are high. |
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| Secondary mail averages anywhere between .52% minimum all the way to an incredible 1.52% in some cases! |
