If a direct mail vendor tells you they have a ‘proprietary’ or ‘custom’ list – run away! Developing effective mailing lists is an expensive proposition, so companies like RL Polk, Experian and ChoicePoint are the only true mailing list providers. What makes one direct mail company better than the next is how they select and blend data from the major providers to create the most effective and efficient list. Here’s how we select and blend ours:
  
 
A combination of self-reported data, historical and current DMV data, RL Polk Garage Predictor data along with the addition and suppression of portions of your customer list to target new vehicle prospects.
 
  
 
Based on customer credit files, this list targets customers who are approaching maturity in their current loan or lease and provides us with the ability to select the list based on any number of factors including loan maturity, term, payment and more.
 
  
 
The most economical list with the added ability to selectively add and drop carrier routes and zip codes based on income and other qualitative factors.
 
  
 
A combination of self-reported data, historical and current DMV data, RL Polk Garage Predictor data along with customers who own your brand, but haven’t purchased from you to target your competitors’ customers or brands.
 
  
 
A combination of self-reported data, historical and current DMV data, RL Polk Garage Predictor data along with the addition and suppression of portions of your customer list to target used vehicle prospects.
 
  
 
We work with several lenders who will select their own lists and drop live, pre-approved mailers directing customers to your store. Finance the customers yourself or submit the loan to the lender!
 
 
Our credit scored and bankruptcy lists are the best in the industry because we buy from lenders, not brokers. Lenders have more detailed credit lists that are fresher and more accurate, plus our vendors suppress lists for 90 days so you never mail to a prospect that’s recently been solicited.