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 Premier Auto Group and WholesaleMail Exceed Expectations during Unprecedented Sales Event
In April 2008, the Premier Auto Group in Jacksonville, FL held an offsite event at the Regency Square Mall under the advice and expertise of Wholesale Mail. Premier spent $50k to drop 91,000 pieces of Wholesale Mail’s “$99 Does It” saturation campaign.
Within four days of the campaign, a crowd of over 1,498 ups had turned out, leading to over 150 vehicle sales! WholesaleMail provided greeters to keep customer service and registration moving smoothly and maximize results. As a result, Premier had a substantial increase in lead information, including phone numbers, addresses, emails, credit history/scores, current vehicle/payment details, balances, co-signers, lien holders, mileages and specific interests towards particular vehicles.
After their information is received, the greeters checked the customer’s mailer for eligible gifts and passed them over to a sales person for an immediate tour of the lot. Despite the massive size and turnout of the event, the consensus of Premier’s guests had a warm and friendly impression of the dealership, ensuring that the dealership was known for providing a positive car buying experience! |
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